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Overview
The official publication of the Austin Bar Association, the Austin Lawyer is published 10 times per year. Each issue features articles written by, and about, the Austin legal community. Guest columnists report on the latest in management, finance, insurance, and other topics of interest to the membership.
Over 4,000 read Austin Lawyer to keep themselves and their clients up-to-date with the ever-changing developments in law. Readers include many of Texas' decision makers, as well as corporate attorneys, business leaders, lawmakers, regulatory attorneys, lobbyists, judges, and litigators.
In addition to those who receive each issue directly, Austin Lawyer has a considrable pass-along readership. Information and advertising within each issue is "passed along" to office managers, legal assistants, and other attorneys who interact with current ABA members.
In short, Austin Lawyer offers a unique, cost-effective channel through which to reach this affluent, highly motivated, and highly educated demographic–Austin attorneys and related personnel.
Some Facts* about the readers of the Austin Lawyer:
• Approximately 66% of the ABA are male; 34% are female.
• The median number of years licensed for ABA attorneys is around 13 years.
Therefore, readers of Austin Lawyer are well-established.
• Slightly over 50% of ABA attorneys attended law school at the University of Texas; about 83% attended law school in Texas.
Thus, readers of Austin Lawyer are loyal to Austin and to Texas.
• The median income for full-time attorneys in 12 Texas metropolitan areas, as defined by the Office of Management & Budget, is roughly $109,300.
The median income for the Austin-San Marcos metropolitan area is roughly $139,600.
On average, readers of Austin Lawyer earn $20,000 to $30,000
more per year when compared to other Texas attorneys.
*Source: State Bar of Texas, Department of Research & Analysis
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